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Featured Vendor:
Kali Einsohn – Universal Companies
Kali Einsohn has 13 years of leadership, management and communications experience, including 6 years in the spa industry. As a rep for Universal Companies she brings their 25 year legacy as the leading single-source supplier of spa products to the Las Vegas Spa market. Her enthusiasm is tremendous and she has been a great supporter of the LVSA.
- Where are you from and how’d you get to Vegas?
I am a Texas girl. I was born and raised in Dallas, but I currently reside in Austin. I came to Austin for college and I love it so much I just can’t leave! I think the decision for me to cover the Vegas market was influenced by a lot of factors, like location, prior career experience, and personality. It has turned out to be a great match!
- What are 3 of the best products in your line up?
That’s tough; we have over 5,000 products in our catalog! I think what’s more important than any one product is the entire program we can offer to our spas, with the 3 best features SIMPLIFY, SAVE, and SERVE. We can help SIMPLIFY with streamlined, customized, website and auto-replenishment ordering, online asset management and free online education; SAVE money on operating expenses with supply consolidation and our NEW REWARDS PROGRAM; and we offer the highest level of SERVICE doing it backed by a company that is 130 employees strong.
- What is something unique about the way you help spas?
Before Universal, I was in corporate purchasing and I wore a lot of hats – just like a spa director does. I know what it is like to sit across the table from a salesperson. I try to be all of those qualities I looked for in my favorite salespeople, PLUS find solutions for my customers to make their life easier. I also think like a buyer for my customers; how what I am selling will turn for them, and how to help them manage their cash flow and inventory. It’s not just about selling something in, it’s about moving it through with services and education to help my spas be successful.
- What will we find you doing when you’re not doing this?
On my yoga mat, walking outdoors, or reading books and magazines on wellness. Wellness has been a passion of mine since college, which is why I love the spa industry. But I also love college football, so on game day you’ll find me watching the Texas Longhorns somewhere with my friends!
- What superhero would you be and why?
Wonder Woman. I loved her when I was a little girl! I tend to try and take on the world like that, to be everything for everyone and do it all.
But really it is fitting because I am inherently strong and independent and I love helping and doing things for others.Kali can be reached at: keinsohn@UniversalCompanies.com
